What is Bounce Rate on Google Analytics
What is Bounce Rate and how to reduce it?
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Friends, in today’s post we are going to talk about what is Bounce Rate on Google Analytics? Do you know what Bounce Rate is, what bounce rate in SEO is, and how to reduce it? You don’t know about this however you do not have to be sad. We will discuss all this. If you have your own blog or website, then you must know a little bit about Bounce Rate.
You always check the Global rank, India rank, page per visitor of your blog in Alexa you must have seen the Bounce Rate. You feel bad when your bounce rate is high. Due to this the authority and rank of the blog automatically start falling.
Due to the high Bounce rate of any site is not good for your site and also falls in this category then it is very bad news for you. Your blog or website is new, then it is common to have a high bounce rate. But if it is old then very bad news.
Then it is a fault somewhere in the high Bounce Rate. But there is nothing to worry about because after reading this article of today, the bounce rate of your site will definitely decrease. What I mean to say is that today we will get some such information about it.
This will make it easier for you to understand it even better, as well as you must read the entire article because in the end today I am going to give you some such tips which will be of great use to your site in the future. So what is the delay in good work, let’s start and know that this.
What is Bounce Rate on Google Analytics
If you are trying your best to increase the search performance of your blog or site and it is not happening, then the hidden secret behind this is to first reduce the bounce rate. But some mistakes are yours in this, there is something wrong with your plan. We will talk about what is wrong later.
So what is this Bounce Rate, when a visitor comes to your website, visits the page, and goes back after that, then it is called Bounce? But Bounce Rate means it is the percentage of visitors who come to your page and go back without clicking on any other page.
This means that the visitors came and went back immediately without opening any other page or without reading your article. But if this is happening, then it is proving that the post of your site is not so interesting or you are not putting much value in it.
Apart from this, it may also happen that its design is also not special, the heading is also not attractive. If the Bounce Rate will be high then you should understand that the visitors of your site are decreasing and if the visitors are less than the rank will decrease and finally the income will also be less. So by taking an example, let me explain to you well what is the Bounce Rate.
If there is a website or a blog, whose Bounce Rate is 45%. This means that 45% of the visitors to that website are such that they open a page and go back immediately. Maybe they haven’t found anything worth their reading. There can be many reasons for this happening, about which we will know further. So let us now know how much bounce rate is better for the site.
What should be the bounce rate
By now you must have got a little idea of what is Bounce Rate is. In this, I will tell you how good it is to have a website’s bounce rate, how much it will run, and which one is useless for your site. To understand it properly, I have divided it into four parts.
- First – 1% to 10%
- Second – 10% to 40%
- Third – 40% to 70%
- Fourth – more than 70%
If a blog has a bounce rate within 1% to 10%, then it comes to the list of successful websites in the world. After that, if it comes from 10% to 40% then it is also good. Whereas in the third 40% to 70%, it generally includes most of the websites. Which is not that good but the work is worth doing.
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Now, we talk about all the websites, 75% to 80% of the total website comes in this category. And after all, the websites whose bounce rate is more than 70%, what is the bounce rate is not good at all and they have to do a lot of work on their website. Now know which mistakes make the bounce rate higher.
If you are wondering whether all types of websites have the same bounce rate then the answer is no. The bounce rate is different for different types of websites. Here below, I have provided information about some of the figures, which are as follows:
- Websites with Content – 40-60%
- Lead generating websites – 30-50%
- Blogs – 70-98%
- Retail business sites – 20-40%
- Websites providing any services – 10-30%
- Landing Pages – 70-90%
Which mistakes increase the bounce rate of a website or blog?
These are some of the mistakes a blogger usually makes, to which you must pay attention.
- The loading time of the website is high.
- Having a Single Page Site.
- Having contents of poor quality.
- Internal link visitors should like.
- Ranking on wrong keywords for traffic.
- Due to the lack of quality and content that the user likes.
- Your website design is useless.
- Formatting mess.
- The heading of your content must be special.
So now we will tell you in which ways you can reduce the Bounce Rate.
Site Design and Look should be good
See friends, What is Bounce Rate on Google Analytics, whatever you like to see, then you get attracted to it. Similarly, if your website and blog look good, then visitors will come to your website automatically and they will also like to read the content. Whenever you are designing your blog, it is very important for you to have knowledge of Color Combinations. You have to understand your visitors which color will look good on the site.
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Select the font color and text size correctly, like if you make the font of the entire text read, then the reader will get glasses and keep the text size correct so that the visitor does not have to face any problem in reading. Because there is a saying that the customer is God, and to hurt God means to kick in your stomach. If you have given full animations on your site, then that too does not seem to be anything special. Make the design of the site simple and readers friendly.
Pay Attention to Page Load Time
If the page load time of your site is high. This means that the visitors should be considered before reaching the blog. If you are a blogger then definitely pay attention to it and it is also very important for SEO. If the page load time of your site
- Less than 1-second means – Perfect.
- 1 second to 3 seconds means – Above average.
- 3 second to 7-second mean- Average.
- Meaning more than 7 – Very poor.
If you want to please the visitors then keep Perfect or Above Average. Use limited images and low-size images on the page, this will reduce the page load time.
Write Content Quality
If you have quality content on your site, then it will be very helpful in making your site a brand, and you must understand the meaning of the brand. If you pay more attention to the branded and valuable content of the site, then you will take some time but you will reach your goal soon.
If your content is not of quality then visitors will automatically go back from your site, because there are many websites that will be providing better content than your website. If you are writing content and are not giving correct information there, you are writing whatever comes to mind. This will reduce the rank of your site, so write what is right. What is Bounce Rate on Google Analytics?
If you are giving wrong information on your site then the User means the Visitor will take the wrong decision accordingly which will bring the wrong result. Do remember this thing. Keep the size of the content 500 to 1000 words and use simple language.
So that the visitor can understand quickly what you have written and trust will increase on the site. If you give quality content, it will take some time but the visitors will be good and the bounce rate of your site will also decrease a bit.
Enter Visitors Friendly Heading
It will be bad for anyone to be something like this from the outside and something from the inside. Often bloggers make this mistake and use clickbait headings which is not correct at all. So if we link the same thing with the blog, then the thing is if you have given your heading well, according to yourself, but the visitor is not able to understand it.
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Whatever heading is given, in that way some other topic has been written about. This will reduce the trust of visitors from above your site. What I meant to say was that the heading of your post should be understandable. I am giving an example of What is Bounce Rate on Google Analytics?
If a visitor came to your site and he read one article thoroughly and after that after reading the heading of another article, he went back. So what will happen with this, you will know that the Bounce Rate of your site will be higher? Keep your content updated as much as possible. So that the correct information is received and the visitor remains on your side. Due to good content, the rank in Google will also be very fast.
Focus on Content Formatting
It is a simple matter, write it as well as you can, if you write here and there, that means, you do not do the formatting of your page or your post in a little way, then how will the visitor like it. When editing the post, put some emphasis on the tags that have to be put.
Focus on Paragraph Formatting. Do not write a very long and wide paragraph, which if the visitor reads, then it is not boring to read it. Bold the word which you want to bold, which will increase the focus of the visitors. Also, everyone likes to read Formatted Contents.
Put Focus on Internal Link
If you do not provide the correct internal links in the middle of the post, then the bounce rate will increase. This is because often readers will read your contents in some time and after that, they will go away. And if you enter the related internal link then they will have a desire to read that content as well.
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For example, enter the internal link related to your post and also give some such internal link which the visitor considers necessary to read. It depends on you how is the content on your site and which internal link would be right to put. These tips will also prove helpful in reducing the bounce rate.
Internal Link should open on another page.
If you are putting your internal links on your site, then definitely focus on it. Whenever the visitor clicks on the internal link of your post, it should open on a new page. So that the article the visitor was reading should also be open in one tab and open in another tab. This also reduces the bounce rate.
As we all know that nowadays mobile users are the most. That’s why we should pay more attention to making our blog mobile-friendly. The more mobile-friendly your blog is, the more your visitors will like your blog. 50% of visitors are mobile users according to me. So use your site’s template mobile-friendly.
What is Bounce Rate and how to reduce it? I have told you through this post and hope that you would have liked the post. You can tell us by commenting so that we can improve our writing skills further.
Thanks for reading the posts.